Finding and recruiting top tech talent is a top priority for all companies and organizations from Fortune 100 to the smallest start-ups. We are all aware of the shift to outsourcing overseas, but many companies can't afford to do so or they need their talent here in an corporate office to add to strategy and implement tactics. With the development of the Internet, newspapers are now basically an obsolete form of advertising quality job positions. However, even the great online behemoths like Monster and Careerbuilder have quickly become rather ineffective and very expensive. The normal online job boards are not targeted or proactively helping organizations find the much needed talent to take their business to next level.

This trend can actually be a good trend, especially for small and mid-size enterprises. The playing field is becoming even in finding talent. Today Fortune 1000 companies as well as small businesses have the ability to recruit talent with equal ease because of the second generation of web applications, known as Web 2.0. According to Wikipedia, Web 2.0 is a phrase coined by O'Reilly Media in 2004 refers to a supposed second generation of Internet-based services—such as social networking, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. The Web 2.0 world allows businesses to share information and communicate directly to potential employees.